This project centered around the BMW Charity Pro-Am Golf Tournament, where our team was responsible for capturing a full week of events, energy, and purpose. Our creative goal was to showcase the excitement, exclusivity, and charitable mission behind the tournament—bringing the "fun, FOMO, and heart" to life on screen.

I led a production team of 13 across three golf courses over the course of seven days, while also serving as one of the primary camera operators. While I wasn’t directly involved in editing this final deliverable, I captured the majority of the footage and played a key role in shaping the creative vision and storytelling approach throughout the week.

In addition to producing this highlight sizzle, our team delivered over 20 pieces of social content, including photography, short-form reels, Instagram stories, graphics, and branded video snippets—all tailored to maximize engagement during the tournament.

The campaign paid off in a big way: our content strategy and execution drove a 562% increase in engagement compared to the previous year’s event.